Full-time professor at the National University of Tumbes, attached to the academic department of Communication Sciences since 2020, I currently work as a Member of the Research Unit and Director (e) of the Academic Department of Communication Sciences, I am a RENACYT level V researcher. More than 28 years of professional experience in both the public and private sectors and 24 years of teaching experience (undergraduate and graduate), Bachelor's degree in Public Relations, Master's degree in administration with a mention in business management, Master's degree in administration and marketing, Second specialty in public management and governance, PhD in Social Communication.